This Different Newsletter is not for most people.

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Welcome to The Different Newsletter.

Musings for entrepreneurs, marketing leaders, and creators with a different mind.

From Christopher Lochhead.

Sponsored by Bad Tuna Industries.

If this is your first time here.

I’m stoked your here.

(hope someone warned you.)

Oh, and please.

For the love of God.

Get out of the passing lane.

Best known written work:

• Play Bigger

• 22 Laws of Category Design

• Snow Leopard: How Legendary Writers Become A Category of One

• Category Pirates Newsletter

Podcasts:

• Follow Your Different

• Lochhead On Marketing

Courses:

• Category Design Academy

• Strategy Therapy