Your Super Power, #1 Job For Grads, Gary VD, Donkey's, & Pirate (Scooby) Snacks.
Thanks for reading.
If you’re someone who wants to create an exponentially different future.
For yourself.
Or your company.
You’re in the right place.
🏴☠️
The Different Newsletter.
Musings for entrepreneurs, marketing leaders, category designers and creators with a different mind.
Sponsored by Bad Tuna Industries.
With content stolen from Category Pirates.
14 time #1 bestselling coAuthor of Play Bigger, Category Pirates, 22 Laws of Category Design and the new (not officially launched, but still #1) The Existing Market Trap.
🏴☠️
AI Number One For Grad Jobs
LinkedIn Grad's Guide 2025: The jobs, industries and cities on the rise for new grads
🏴☠️
Beware The Donkey’s
“I can’t think of a single reason why you would buy a stock,”
Jim Cramer, Thursday, April 3, 2025, in response to the stock market drop following President Trump’s “Liberation Day” tariff announcement.
“Be fearful when others are greedy, and be greedy when others are fearful."
Warren Buffet
Ever notice.
Stocks are the only thing people sell when they go on sale, and buy when they get expensive?
Never forget.
(Many) people are donkey’s.
🫏
They react.
They do not think.
(Thinking about thinking is the most imprint kind of thinking.)
The Mag 7 dropped in the 12–15% range from early April to their lows in mid-to-late April 2025, before rebounding sharply into May.
Then.
Regained approximately 14.14% (as a group) from April 4 to May 19, 2025, in market cap.
Apple (AAPL):
Low: $194.00 on April 21, 2025
Current Price: $207.213
Recovery: (($207.213 - $194.00) / $194.00) * 100 = 6.81%
Microsoft (MSFT):
Low: $361.12 on April 21, 2025
Current Price: $456.981
Recovery: (($456.981 - $361.12) / $361.12) * 100 = 26.54%
NVIDIA (NVDA):
Low: $96.65 on April 21, 2025
Current Price: $134.965
Recovery: (($134.965 - $96.65) / $96.65) * 100 = 39.64%
Amazon (AMZN):
Low: $168.1997 on April 21, 2025
Current Price: $204.948
Recovery: (($204.948 - $168.1997) / $168.1997) * 100 = 21.85%
Alphabet (GOOGL):
Low: $148.80 on April 21, 2025
Current Price: $164.64
Recovery: (($164.64 - $148.80) / $148.80) * 100 = 10.65%
Meta (META):
Low: $485.50 on April 21, 2025
Current Price: $638.012
Recovery: (($638.012 - $485.50) / $485.50) * 100 = 31.41%
Tesla (TSLA):
Low: $227.86 on April 21, 2025
Current Price: $339.182
Recovery: (($339.182 - $227.86) / $227.86) * 100 = 48.85%
Next time the donkey’s donk.
Make sure you think.
The S&P 500’s average annual total return is 10% to 10.5% nominally (with dividends reinvested) since 1957.
Or 9.8% to 10.2% since 1928.
(Inflation-adjusted, it’s 6.5% to 7%.)
🏴☠️
Does Anyone Care About Gary VD Any More?
10 years ago you couldn’t go anywhere in the native digital world without seeing Gary VD (a socially transmitted disease).
Fast forward.
Today
is the #1 publishing platform in the world.The mega niche publication of ours,
has about 35k subscribers and hit #3 in all paid business newsletters.Our friend, the legendary Category King of newsletters
has over 1 million!!(We love all things Lenny).
And Mr. VD?
King of hustle porn.
44 followers.
🤔
🏴☠️
Being A Nobody.
With Nothing.
Is A Superpower.
People who grow up with nothing have:
nothing to lose
nothing to protect
and something to prove
These are powerful drivers.
🏴☠️
Your Superpower Is Not Your Passion, It’s What People Come To You For
It’s one of the most important—and most difficult—questions you’ll ever answer.
Because here’s a truth:
Your greatest value isn’t in the skills on your resume.
It’s in the problems people already come to you to solve—even if you don’t see them yet.
We (recently) hosted the Discover Your Superpower workshop and invited a few Pirate friends all to join the conversation.
What followed was an unfiltered breakdown of how to figure out what makes you different.
So you can design a career around it.
This is for anyone who:
Feels like they’ve outgrown their current role (but don’t know what’s next)
Knows they’re good at something (but can’t clearly articulate what or why)
Wants to build a career they own—not one that owns them
“Ask what people say about you when you’re not in the room. That’s your Reputation Capital—and it points straight to your Superpower.”
Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
Shalom my Pirate friend,
👊🏴☠️🙏
Here come the dis-credits.
Pirate (scooby) Snacks ☠️
And Legal Warnings…..
All Different newsletters contain nuts 🐿
All rights perturbed.
Copyright Category Pirates, LLC
Category Pirates is our real newsletter.
People who subscribe on Substack get this Different newsletter first.
Data/research done with: ChatGPTK, Grok, Perplexity, Claude, Google
The creator of this Different Newsletter:
-can’t find his walkman
-does not possess a GED
-is friendly with Mary Jane
-was thrown out of school at 18
-has been fired more times than he can count
-possess multiple learning differences
(aka superpowers)
-got de-platformed on LinkedIn
-and re-platformed on LinkedIn
(multiple times…. they’re not big on free speech)
Book reviewers on the internet have called his work:
“Very shallow”
“Incredibly mediocre”
“Easily one of the worst things I've had the displeasure of listening to.”
And one of the all-time greatest business book reviews:
“This book reads more like an MLM or cult brochure.”
The Economist called Lochhead, “off-putting to some”.
Double Prius fuck job:
The left lane, is the passing lane.
Blocking the passing lane could result in a $269 fine.
And 69 years in jail.
There are (random) strategically placed spelling, grammar and formatting mistakes in this newsletter.
If you think Wayne Gretzky is building Hockey Rinks on mars with Elon Musk and Bill Shatner to create the first inter-planetary team sport, then consider these strategic mistakes part of a secret code that unlocks Federal Government servers in Bumsquat Youdaho that reveal who actually built the Statue of Limitations.
If you’re not a Wayne Gretzky building Hockey Rinks on mars person, the errors herein exist because Lochhead is lazy…
…and wants to write in an unfettered, real(ish) time way and an editor would slow the roll.
The different shall inherit the earth.
Tell two people you love, about two podcasts you love.
“…you may find yourself living in a shotgun shack
And you may find yourself in another part of the world
And you may find yourself behind the wheel of a large automobile
And you may find yourself in a beautiful house,
with a beautiful wife
And you may ask yourself,
"Well,
This is moving from unprofessional, to sophomoric.
How come the bs at the end, is as long as this newsletter?
(That makes this newsletter - at least - 50% bullshit 🤔)
Everything is the way that it is, because someone (like you you) changed the way that it was.
🏴☠️
Hey, thanks for hanging out for the extra silly Pirate (scooby) snacks at the end...
….let's hang out again soon 😎🏴☠️🙏
Published by Category Pirates.
Sponsored By Bad Tuna Industries.
Makers of Bad Tuna Scented Bed sheets™