NEWS: The Legendary Category Pirates Zero % Off Black Friday Sale is HERE!
Why bother with “50% off” gimmicks.
When you can get ZERO % off?
Imagine the joy.
The thrill.
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On all books & courses:
Category Design is the greatest (underground) skill in business.
Entrepreneurs, founders, marketing leaders and creators in 190 countries use category design to (not compete) but create their own market.
Now you can too!
“But wait, there’s MORE!"
If you buy (right) now, you'll get an extra special (limited time only) additional zero % off discount code!
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AND
Don’t take our word for how legendary Category Pirates is, read these sparkling testimonials.
"Mostly garbage"
-Amazon reviewer
"Not worth the time"
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"Good information. Bad writing style"
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“Whats up with the S and f words?"
-Amazon reviewer
"Nothing new here. It's sad that there are so many 5 star reviews"
- Amazon reviewer
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PS: Here is a classic Category Pirates, on why discounting doesn’t work:
In the late 2000s, the United States ran one of the largest discounting (via couponing) experiments in entrepreneurial history.
A small startup based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. Instead of encouraging them to run ads on Facebook, or helping these small “e” entrepreneurs launch creative discounting campaigns, this startup turned the age-old marketing tactic of couponing, digital.
These digital coupons were called Groupons.
Overnight, small businesses that ran Groupons saw a huge surge in business.
Hair salons, pizza parlors, physical therapy offices, and sandwich shops suddenly had lines out the door and down the street. As a result, Groupon became one of the fastest-growing startups in history, climbing to an IPO just three years after the company’s founding at a jaw-dropping valuation of $13 billion (and along the way, rejecting a $6 billion acquisition offer from Google). Groupon lit the world on fire — and in the short term, seemed like the single greatest way of getting customers in the door.
10 years later, Groupon has become a thing of the past with a market cap of less than $1 billion.
What happened?
The category collapsed.
Turns out flash discounts don’t work.
🏴☠️
Happy Thanksgiving my Pirate friend.
Hope this Different newsletter made you chuckle.
Most of all.
I hope you get to spend time with people you love this week.
And.
I’m (very) thankful for you.
🙏
🏴☠️
This is the ending part.
The “pirate snacks”.
Most people never read it.
It’s sort of like the credits, after the credits in movies.
When the director throws in silliness (at the very end) because they assume this part plays to an empty room.
Feel free to stop reading at any time now.
About 46 million turkeys are cooked for Thanksgiving each year in the U.S.
A kangaroo wearing a diaper was captured after escaping near an elementary school in Florida.
In 2024, U.S. consumers are expected to spend a record amount on Black Friday.
Deloitte predicts that the average consumer will spend $650 during the Black Friday-Cyber Monday shopping events, marking a 15% increase from the previous year 1 2
Black Friday sales are projected to reach $10.8 billion, which represents a 9.9% growth over last year's sales 4
Total sales over the entire Black Friday weekend are anticipated to be approximately $69 billion 5.
The category of the TV dinner originated from Thanksgiving leftovers.
In 1953, Swanson faced a surplus of turkey and decided to package it into convenient frozen meals
In California, a bear damaged luxury cars.
The “bear” was later revealed to be a donkey in costume.
Pizza Hut in China Introduces Frog Pizza
While many believe the first Thanksgiving took place in Plymouth, Massachusetts, some historians argue that the first Thanksgiving actually occurred in Florida in 1565, when Spanish settlers celebrated with local Native Americans.
Swedish minister's staff insist on banana-free rooms due to 'weirdest phobia'
Dude Finds Loch Ness monster on ship’s sonar.
A typical Thanksgiving dinner can pack around 3,480 calories.
The tradition of playing football on Thanksgiving dates back to 1876.
Did we mention.
All Category Pirates offerings zero % off sale.
Happy Thanksgiving.
🏴☠️