Legendary Startup Founders Are Pattern Breakers

"Pattern breakers draw a stark dichotomy between the world as it exists and the world as it could be, urging us to journey to a different future with them.

Because their ideas and actions are so radical, they often face the fierce resistance of a world reluctant to change.

Even their closest advisors and family try to bring them back into the mainstream.

Critics scorn them, incumbent corporations try to defeat them, and sometimes governments even try to outlaw them.

But they forge ahead, driven by a purpose far beyond conventional acceptance."

—

Mike Maples

, Jr, 2024

Meet Mike.

He's one the smartest people I know.

Mike Maples, Jr is a dear friend, long-time collaborator and super-successful VC.

His new book "Pattern Breakers" came out yesterday.

(It's already #1)

It's a legendary read.

One of the most important new business books in a decade.

And if you’ve read Play Bigger, 22 Laws of Category Design or consume anything we at Category Pirates create, you’ll LOVE this book.

Pattern Breakers is the perfect complement to category design.

In the book Mike and Peter Ziebelman explain how startup founders create different futures.

How they are non-consensus.

And right.

Many founders in Silicon Valley would pay $10,000 to get an hour with Mike.

In this extra-special Follow Your Different podcast, it’s free.

And we go deep on what it takes to build a pattern breaking start up, category design a new market and change the future.

If you're into the radically different.

This podcast is for you.