How Business Content Makes Us Stupid, America, Democracy & Freedom, & Scooby Snacks
Thanks for reading 🙏 Welcome to Different.
The newsletter for entrepreneurs, marketing leaders, and creators with a different mind.
(Sponsored by Bad Tuna Industries)
🏴☠️
How Business Content Makes Us Stupid
Have you ever noticed how often business and marketing content is stuffed with stupid?
Stuff like, “The 7 Things Elon Musk Does Before Breakfast”, “Why Steve Jobs Wore Boxer Shorts, And You Should Too”, and “7 Steps To 7 Million”.
Many (once great) business publications like Fastcompany, Forbes, Inc, etc. are now click-bait factories puking out radically obvious drivel.
LinkedIn oozes it.
We’ve become a culture of quick tips, growth hacks, and short-term solutions where the primary value being given to the reader is the (often obvious, affirming, or dumb) answer.
We learn nothing consuming this.
(After reading content-free content, I often think…that’s 7 minutes I’ll never get back 🤔)
An entire generation thinks garbage is great.
The entrepreneurs, innovators, creators and artists moving the world forward are unconcerned with The Moron Tip Of The Day.
They are thinkers who believe that thinking about thinking is the most important kind of thinking.
They have little interest in the way it is.
Little respect for the status quo.
The entrepreneurs, innovators, creators and artists moving the world forward know: everything is the way that it is, because somebody changed the way that it was.
They consume content as part of training themselves to be somebody.
Who makes a difference.
Here’s a different way to think about consuming (and creating) business content.
Our friend
is legendary at Level 2, 3, and 4. Our friends Steven Kotler, Dr. Avi Loeb, and Dr. Eric Potterat are legendary at Level 4 and 5 content.Then there is this.
Most business content today is Obvious or (stupid) Obvious. Most business content today is built to comfort, affirm or make us click.
Most business content is not for people trying to build legendary careers and exponential new market categories.
That’s why we (all) have to be careful what thoughts we consume.
Because thoughts influence actions.
Actions (or inactions) produce outcomes (or not).
And the results we produce (and don’t produce) define our careers.
🏴☠️
Just How Lucky Americans (And all people living in a True Democracy) are?
Hard times create strong men.
Strong men create good times.
Good times create weak men.
And, weak men create hard times.”
Did you know that only 6.4% of human beings on planet earth live in a “full democracy”?
And the USA is home to only 4.23% of all people worldwide.
Freedom
Democracy
The United States of America
These are legendary gifts.
Presents from courageous ancestors.
Did you know there is a direct correlation between democracy and freedom?
“What is the connection between democracy, a political system based on representation, and human freedom, a political ideal based on rights?
Global data, as presented in the Human Freedom Index, show a strong correlation of 0.82 between democracy and human freedom, both personal and economic (see Figure 8).
This means that we can typically expect a country to be more free as it moves toward democracy.”
The (only) 6.4% of us who live in a full democracy are the luckiest fuckers ever.
Let us never forget.
Freedom does not just happen.
Legendary people make it happen.
🏴☠️
Shalom my Pirate friend,
People who subscribe on Substack get this Different newsletter first.
😎 ☠️
Copyright Category Pirates, LLC
Here come the “legal” warnings.
(and the Scooby Snacks 🐶)
All newsletters contain nuts 🐿
The creator of this Different Newsletter:
-can’t find his watch
-does not possess a GED
-is friendly with Mary Jane
-was thrown out of school at 18
-has been fired more times than he can count
-possess multiple learning differences superpowers
Book reviewers on the internet have called his work:
“Very shallow”
“Incredibly mediocre”
“Easily one of the worst things I've had the displeasure of listening to.”
And one of the all-time greatest business book reviews:
“This book reads more like an MLM or cult brochure.”
One day, the people who shat 💩 on your idea at work, will take credit for it on their Linkedin profile.
Work in B2B tech? Category Pirates just published a must read.
Most people will spend their entire careers, not knowing how category design economics mean that (today) only one brand wins.
The category king.
Everyone.
Not so much.
“Only those who will risk going too far can possibly find out how far one can go.”
- T.S. Elliott
There are (random) strategically placed spelling, grammar and formatting mistakes in this newsletter.
If you think Lizzo is training aliens (at scale) to unleash “The Great Reset” in order to reduce the population and empower “The Globalists” to re-popu-latte the earth with a small number of AI-powered alien-human hybrids, then consider these strategic mistakes part of a secret Q code that unlocks Federal Government servers in Bumsquat Youdaho to the files that prove the Statue of Limitations was actually built by Aliens.
If you’re not a Lizzo alien person, the errors herein exist because Lochhead is lazy… and wants to write in an unfettered, real(ish) time way and an editor would slow the roll.
The different shall inherit the earth.
Tire falls off United flight departing SFO, crushing several vehicles in parking lot,
Sharing this newsletter (broadly) makes you’re a sexy beast.
Do not drive automotive vehicles or operate heavy equipment within 12 hours of consuming this Different newsletter.
“Martin Luther King did not say ‘I have a mission statement.’” – Simon Sinek
The greatest Facebook Group in the world: “Left Lane Prius”.
The stuff in this Different newsletter that sounds nuts, ill-conceived &/or poorly written… I did that on my own.
(Probably after an IPA, a bourbon and maybe a 💨)
That said,
Most of the ideas, research, frameworks (and even big chunks of the writing) are a direct result of (or completely lifted from) my partnership with Eddie Yoon & Katrina Kirsch 🏴☠️
(aka Category Pirates)
Subscribe to Category Pirates (our real newsletter) here.
If you're not enjoying this Different newsletter, you’re (safely) in the majority.
If (by some breach of judgement) you are enjoying this fine Italian Brunello smooth read, with just the right level of AD/HD and F.A.R.T…
…well…
…you might want to contact your physician, therapist, yoga instructor, bar tender, bud tender &/or category designer.
Anyone making business, or life decisions based on this content, should do some thinking about thinking first,
That said, if you enjoy this “content” you might be just be a radically different person who wants to create exponential, different futures.
“And mama always set a good example,
Daddy always gave me good advice,
Jesus tried to steer me in the right direction,
But the devil always made me think twice.”
Radio active boars in Germany.
Everything is the way it is, because somebody changed the way it was.
Contrary to Internet rumors, “The American Journal of Alternative Executive Medicine” is not the secret funder or publisher of this newsletter.
We in no-way-shape-of form are associated with The American Journal of Alternative Executive Medicine”
(We are solely funded by Bad Tuna Industries)
You might get fired up about our “real” work:
books, paid/real newsletter, and/or podcasts.
Meet the newest species of tarantula. It’s electric blue.
Global venture capital funding fell 15% quarter over quarter in the final months of 2023, hitting the lowest level since early 2020.
Sharing this newsletter (broadly) on linkedin will elongate your life by as much as a decade.
Are you trying to build a legendary category leader in B2C. If you are, you’ll love this podcast with my buddy Matt Bertulli, cofounder & CEO of Lomi.
(the fastest growing new kitchen product in over a decade)
(Is this newsletter still going?)
If you’re into Marketing here’s a podcast you might not like.
How come the bs at the end, is almost as long as this newsletter.
(That makes this newsletter - at least - 50% bullshit 🤔)
This is moving from unprofessional, to sophomoric.
Additional Warning:
There will be repetitive content from time to to…because the creator of this newsletter will absolutely forget he already posted it…
….this is a feature, not a bug.
3 things I’m glad I did not listen to:
There is too much swearing on your podcast.
Nobody will read a long from business newsletter.
To be successful you have to get an MBA and learn golf.
Dog eats $4K stack of cash – and getting it back wasn't pretty
Hikers spot mysterious spear-wielding ‘wolf man’ in German mountains
Dropping to its lowest level in four years, the 2023 VC market saw a 35% year-over-year decrease from the declining VC investment levels of 2022.
Is this still going?
Why are we still reading?
I’m not sure?
It’s not that good.
Ya.
These Scooby snacks are insane random?
And this newsletter is (very) unprofessional.
But, yet.
We’re still reading 🤔
Ya, why are we?
….wait …what’s happening?
Who am I talking to?
Why does this newsletter switch from the first person, to the third person?
Doesn’t he know, that we know, that he wrote this?
He’s making me talk to someone who isn’t here!
(in my head)
Like I’m a crazy person.
Can a newsletter make you crazy?
This does not happen in The McKinsey Quarterly.
Or the 10,00 Gary Vee-Dee videos that come out every day.
There is no fucking way you can swear in The McKinsey Quarterly.
Ya.
I hear it’s frowned upon.
Substack says this has gone on too long?
🤔
This is 7 minutes, I’ll never get back.
😎
Hey, thanks for hanging out for the extra (silly) scooby snacks at the end...
….let's hang out again soon
😎🏴☠️🙏
Published by Category Pirates.
Sponsored By Bad Tuna Industries.
Makers of Bad Tuna Spices™
"The entrepreneurs, innovators, creators and artists moving the world forward are unconcerned with The Moron Tip Of The Day."
Indeed! 🎇🔥🏴☠️