300m Jobs Impacted by AI, Creator Capitalists, One person $1b Value Company?, In Over Your Head,

Thanks for reading 🙏

Welcome to The Different Newsletter.

Musings for entrepreneurs, marketing leaders, and creators with a different mind.

From Christopher Lochhead.

Sponsored by Bad Tuna Industries.

Thanks for reading.

(If this is you’re first time here. I hope someone warned you.

Enjoy. And please.

For the love of God.

Get out of the passing lane.)

🏴‍☠️

It used to take 30 years to gain 30 years of experience.

Today. (With AI.)

It takes one prompt.

🏴‍☠️

Maybe the greatest achievement (in work) …

…is connecting your different to making a difference (for others).

In a way that creates massive value.

🏴‍☠️

Goldman Sachs says 300 million jobs will be impacted by AI.

Many legacy knowledge workers are already struggling.

Creator Capitalists (creating with AI) are thriving.

It's no longer about (just) knowing things.

It's about creating new things.

You see.

Every day.

AI makes existing knowledge less valuable. So, if you get paid to (mainly) apply existing knowledge.

You get less valuable every day.

On the other hand. People who create (net new) knowledge.
With AI.

Get more valuable everyday.

This means the value stack in business is fundamentally shifting.

FROM Knowledge Workers who:

-Learn existing information
-Apply knowledge for others
-Trade time for money
-Stay in their lane
-Compete on expertise
-Retire from work

TO Creator Capitalists who:

-Create new knowledge
-Build scalable solutions
-Own intellectual property
-Design their category
-Lead through different
-Create endless value

🏴‍☠️

The one person, one billion dollar value company?

Powered by AI.

We see the day is coming.

Where one person will create a one billion dollar (plus) value company.

In Case You Forgot 60% of Americans are looking to change careers in 2025.

We (my Category Pirates partners) and I still can not get over this data.

Here’s why:

• Higher salary

• Desire for better balance

• Need for greater work flexibility

• Pursuit of more meaningful work

• Changing personal circumstances

• Shifting personal goals and philosophies

• Dissatisfaction with current job or industry

• Unsatisfactory leadership at current company

• Lack of advancement opportunities in current role

• Adapting to economic changes and preparing for recession

Source: Perplexity

🏴‍☠️

Category Shift Misses

• Instagram didn’t see short videos

• Blockbuster couldn't embrace streaming

• Nokia missed the smartphone revolution

• Dogs are doing nothing about robot dogs

• Kodak couldn't capitalize on digital photography

• And (sadly) too many knowledge workers will miss the shift to creator capitalists

🏴‍☠️

10 Ideas For A Legendary Career In 2025

1. Use AI for everything.

2. Use AI for everything.

3. Use AI for everything.

4. Find your superpower.

5. Focus on different, not better.

6. Niche Down on your superpower.

7. Be mission-driven, not a mercenary.

8. Ask: "If I was legendary what would I do?”

9. Focus on the exponential, not the incremental.

10. Measure success by relationships, experiences, and the difference you make, not just the money you make.

The Best Of Category Pirates 2024

Dive in to the most popular posts of all time and get a piratey start to 2025.

🏴‍☠️

I was in (way) over my head.

When at 28 I became head of marketing for a publicly traded Silicon Valley software company.

But. I did not have “imposter syndrome”.

Being new makes you a beginner.
(Not an imposter.)

If you’re a beginner.
You have a massive advantage.

You have fresh eyes. 👀
You have a beginner mind .🧐

Newbies who combine their new perspective with the experience of mentors and teammates, build legendary careers.

Don’t let anyone tell you that you’re supposed to have “imposter syndrome”.

The truth is.
Being a beginner.
Makes you legendary.
🏴‍☠️

Thanks for reading.

Shalom my Pirate friend,

Christopher Lochhead

👊🏴‍☠️🙏

Here come the dis-credits.

Pirate Snacks ☠️

And Legal Warnings…..

You should feel very little obligation to read from this point on.

You’re time would be better spent watching re-runs of the original Wonder Woman TV show.

The creator of this Different Newsletter was likely consuming libations.

People who subscribe on Substack get this Different newsletter first.

(and are more sexually attractive)

Texas to over take California: Between 2009 and 2023, nearly half a million Californians relocated to the Lone Star State.

"Nobody wins afraid of losing, and the hard roads are the ones worth choosing"

- Chris Stapleton

Welsh Woman Pleads Guilty To Sending Fart Videos To Boyfriend's Ex

An earned reputation — for legendary results in your niche — is the most powerful asset you can have.

Heist of 100,000 eggs in Pennsylvania becomes a whodunit that police have yet to crack

Garden gnomes originated in the early 1800s in Germany, gaining popularity when a British man, Sir Charles Isham, brought 21 terracotta gnomes to England to decorate his garden 34.

Isham viewed the gnomes as "apotropaic wardens" and felt they were more humane than the real-life hermits often employed by wealthy neighbors.

Gnomes are banned from the Royal Horticultural Society Chelsea Flower Show 5. "Gnome-napping" and "Gnome-spotting" are considered sports 1.

Some groups are dedicated to "releasing" gnomes into the wild 7.

The world's oldest garden gnome, "Lampy," has resided at Lamport Hall in the UK for over 125 years 5.

Your relationship with money is more important than your money.

Your relationship with money is more important than your money.

Your relationship with money is more important than your money.

First major Bigfoot sighting of 2025

Shaboozey makes legendary music.

Check out: “Last of My Kind”

“This world could be a son of a bitch
Well, look through my eyes

Can't always climb to safety
Sometimes you gotta flight

Go get it if you want it
Keep that fire burning inside
You won't ever find another like me
'Cause I'm the last of my kind”

Winnie the Pooh is banned from playgrounds and schools in Poland due to his lack of pants.

This is a Category Pirates must read.

The greatest Facebook Group in the world: “Left Lane Prius”.

Most SAP employees don’t subscribe to this newsletter.

If (by some breach of judgement) you are enjoying this fine Italian Brunello smooth read, with just the right level of dysfucklicktastic AD/HD and F.A.R.T…

…well…

…you might want to contact your physician, therapist, yoga instructor, bar tender, bud tender &/or category designer.

Anyone making business, or life decisions based on this content, should do some thinking about thinking….

That said, if you enjoy this “content” you might be just be a radically different person who wants to create exponential, different futures.

Canadian grandma breaks world record for pushups

Pigeons can distinguish between the artworks of Picasso and Monet, showcasing their ability to recognize different styles.

Can Sandals Be Art? Birkenstock Says Yes, but a German Court Says No

Flamingos are born with gray feathers; they turn pink as they consume shrimp and algae rich in carotenoids.

Would you take a course named: “Creator Capitalist: Discover your superpower, design your dream career and get paid to be you” ?

Everything is the way it is, because somebody (like you) changed the way it was.

Dude in Florida steals (shoves down pants) crossbow.

This is moving from unprofessional, to sophomoric.

How come the bs at the end, is almost as long as this newsletter.

(That makes this newsletter - at least - 50% bullshit 🤔)

Ya.

But.

This Different newsletter really ties the room together.

🏴‍☠️